Research into similar products: Evaluation - Section 3

I am going to write about which company will distribute my magazine tomorrow. (Wednesday 18th)

Bauer Media

Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio extends to include print shops, postal, distribution and marketing services.

Bauer owns and distributes Kerrang! magazine, which has a similar demographic to Rocksound and to the desired audience of Stone Cold. This demonstrates that Bauer would be the best company the market and distribute Stone Cold to the largest target audience possible because not only does it already have an established similar audience (Kerrang!), but it owns music radio and TV stations on which Stone Cold could be advertised on.

http://en.wikipedia.org/wiki/Bauer_Media_Group
http://www.bauermedia.co.uk/brands

I have researched companies that produce/ distribute music magazines in order to establish why I have chosen Bauer Media:

IPC Media/ Time Inc

Time Inc. UK formerly International Publishing Corporation (IPC Media) is a consumer magazine and digital publisher in the UK, with a large portfolio selling over 350 million copies each year. Here are some of the brands that Time Inc/ IPC distributes:

 http://www.timeincuk.com/

Among the items in this list is NME which is the only music magazine that IPC produces. NME has a different target audience than Kerrang! and Rocksound, and more importantly Stone Cold so I think it would be inappropriate to choose IPC media as a distributor for Stone Cold.

Axel Springer

The creator of Metal Hammer Wilfried F. Rimensberger approached some of Europe's largest publishers such as Springer, Ringier and Bauer, but none were interested. This shows me that Axel Springer is open to a niche market. In addition to this, metal hammer seem to have a similar target audience to Stone Cold.

I did seriously consider using Axel Springer as a distributor of Stone Cold because of the similar target audiences of Metal Hammer, but Freeway Press took presidency over these other distributors mainly because it is the actual distributor of Rocksound, therefore it is the most well suited distributor for Stone Cold.

http://www.axelspringer.de/en/index.html
http://en.wikipedia.org/wiki/Axel_Springer_SE